Love, celebration, and life’s most meaningful moments—captured with an editorial, cinematic touch.
“Moody, cinematic, and deeply atmospheric, our photography captures not just how a moment looks — but how it feels. Every frame is crafted to linger, unfolding like a memory you can step back into.”
Frame & Flask is built on the belief that every moment deserves to be captured with intention.
We specialize in cinematic, story-driven photography that preserves not just how your day looked—but how it felt. From intimate elopements to full-scale celebrations, our approach blends refined composition with real, unscripted moments.
Every frame is crafted with purpose. Every story is told with depth.
Meet the Photographer
Hey, my name is
William Edwards
a photographer, storyteller, and co-owner of Frame & Flask. My work is built around one idea: the moments worth remembering are often the ones that can’t be recreated.
Through William Edwards Photography, I focus on wildlife, landscapes, and fine-art imagery shaped by patience, observation, and a genuine appreciation for the natural world. I’m drawn to quiet moments, authentic behavior, dramatic light, and images that make you stop for more than a second. My goal isn’t simply to document what was in front of me, but to create photographs that carry the feeling of actually being there. That philosophy is reflected throughout my fine-art collections, where stillness, movement, and presence become different ways of experiencing the world.
That same approach carries into Frame & Flask, the event company I co-own and help creatively lead. Frame & Flask brings photography, videography, wedding coordination, professional bartending, catering, private-chef experiences, charcuterie, and thoughtful hospitality together under one team. We believe a wedding or event shouldn’t feel like a collection of disconnected vendors. It should feel intentional, cohesive, and effortless for the people celebrating it.
Behind the camera, I blend documentary storytelling with an editorial approach. I want the genuine laughter, nervous anticipation, quiet exchanges, and unexpected moments—but I also understand when a photograph needs direction, composition, lighting, and intention. The result I’m always chasing is imagery that feels polished enough to belong in a magazine while still feeling completely like the people in it.
Whether I’m photographing wildlife in the field, documenting a wedding, creating imagery for a business, or helping produce an entire event through Frame & Flask, I approach the work the same way: prepare carefully, pay attention to the details, and create something that lasts longer than the moment itself.
For me, photography has never been about simply taking pictures.
It’s about preserving atmosphere, emotion, and the stories we’ll want to remember years from now.
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“Absolutely incredible team — best gala we’ve ever had!”
“Thank you so much for the incredible job this weekend! I heard nonstop compliments about your team, and you were truly wonderful to work with. This year’s gala even surpassed the previous year’s results, and I credit so much of that success to your professionalism, energy, and the way your team kept everything running smoothly. Our guests were thrilled, and we couldn’t have asked for a better experience.”
Emily Tusing, WVU Medicine
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“This team of professionals put on a show stopping performance for my guests who were celebrating my 80th birthday, in my home. The food was magnificent and most attractively arranged by our chef and staff. The bartender was a blast and the whole team participated in the party antics (music, singing, etc.). Best of all, Frame and Flask fulfilled my mission: they delivered me from any hands-on tasks for the entire day. I did nothing but enjoy the best birthday ever. I will definitely hire them again.”
Queen B